top of page
Content Strategist | Project Manager | Storyteller
Digital Media | Data & Analytics | Social Media | Product
ABOUT ME
to About
I'm a digital content strategist, creative storyteller and project builder who's passionate about turning ideas into reality. As a journalist, I honed my storytelling and content creation talent, and as a digital comms manager, I further built out my skills for finding creative solutions that connect with audiences across multiple platforms.
• Led digital content strategy, creating engaging and innovative UX for multiple marketing web properties that generated more than 22 million annual page views across industries, locations and events.
• Collaborated with key stakeholders on website redesigns, refreshes and product launches.
• Improved work processes, brainstormed new products and strategies, created reference documents, and actively sought out partnerships internally and externally.
• Launched CNNMoney's Instagram account from the ground up, and collaborated with cross functional teams to create an Instagram stories strategy for Poppy Harlow's #BossFiles podcast.
• Successfully completed Columbia Business School's Digital Business Leadership Program, strengthening my expertise for developing digital strategies and business models to address shifts in technology that impact businesses and marketing in the ever-evolving digital world we live in.
to Services
WHAT I DO
CONTENT STRATEGIST
Bring cross-functional teams together, leading the development of content plans that align with growth and engagement goals. Shape content in partnership with key stakeholders, ensuring optimal UX, design, and brand alignment.
PROJECT MANAGER
Partner with stakeholders, developing long- and short-term strategies. Create timelines and workplans that align with project goals. Collaborate with design, product, and editorial teams to produce engaging UX across multiple platforms.
STORYTELLER
Focus on the power of storytelling – getting at the heart of the ‘why’ with creative content and design solutions. Passionate about connecting with the right audience wherever they are.
to Work
MY WORK
bottom of page