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Content Creator | Digital Strategist | Storyteller
Innovation | Data & Analytics (GAIQ certified) | Social Media | Product
I'm a digital strategist, creative storyteller and content builder who's been at the forefront of turning ideas into reality at top media companies. Being a journalist gave me a solid foundation to build out my digital skills, and finding creative solutions for brands to connect with and grow audiences across multiple platforms is what I love.
• Created products like the Fear & Greed Index at CNNMoney – now CNN Business – and collaborated with key stakeholders on site and page redesigns.
• Established CNNMoney's Instagram account from the ground up, and partnered with cross functional teams to create the Instagram stories strategy for Poppy Harlow's #BossFiles podcast.
• Launched new newsletters like the top 10 news stories of the day for Crain's New York Business.
• Improved work processes, brainstormed new products and strategies, created reference one sheets, and actively sought out partnerships internally and externally like teaming up with Flipboard and collaborating with CNN news and product teams to establish a daily news briefing on Alexa and Google Home.
• Completed Columbia Business School's Digital Business Leadership Program, which developed my digital strategy principles for creating a digital business model, and addressing shifts in technology that impact businesses and marketing in the ever-evolving digital world we live in.
WHAT I DO
Bring cross-functional teams together to develop content plans that achieve goals and reach/exceed KPIs.
Partner with stakeholders to develop long- and short-term strategies that align with KPIs and brand goals. From audience engagement to social media, collaborate with teams across design, product, sales, and content to create campaigns and best practices.
Focus on the power of storytelling — from news reporting, to editing, to creating social media posts and campaigns. Passionate about connecting content with the right audience across multiple platforms.
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