Digital Strategist | Catherine Tymkiw

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Catherine Tymkiw

Content Creator | Digital Strategist | Storyteller

Innovation | Data & Analytics (GAIQ certified) | Social Media | Product

ABOUT ME

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I'm a digital strategist, creative storyteller and content builder who's been at the forefront of turning ideas into reality at top media companies. Being a journalist gave me a solid foundation to build out my digital skills, and finding creative solutions for brands to connect with and grow audiences across multiple platforms is what I love.

• Created products like the Fear & Greed Index at CNNMoney – now CNN Business – and collaborated with key stakeholders on site and page redesigns.

• Established CNNMoney's Instagram account from the ground up, and partnered with cross functional teams to create the Instagram stories strategy for Poppy Harlow's #BossFiles podcast.

• Launched new newsletters like the top 10 news stories of the day for Crain's New York Business.

• Improved work processes, brainstormed new products and strategies, created reference one sheets, and actively sought out partnerships internally and externally like teaming up with Flipboard and collaborating with CNN news and product teams to establish a daily news briefing on Alexa and Google Home.

• Completed Columbia Business School's Digital Business Leadership Program, which developed my digital strategy principles for creating a digital business model, and addressing shifts in technology that impact businesses and marketing in the ever-evolving digital world we live in.

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WHAT I DO

CONTENT CREATOR

Bring cross-functional teams together to develop content plans that achieve goals and reach/exceed KPIs.

DIGITAL STRATEGIST

Partner with stakeholders to develop long- and short-term strategies that align with KPIs and brand goals. From audience engagement to social media, collaborate with teams across design, product, sales, and content to create campaigns and best practices.

STORYTELLER

Focus on the power of storytelling — from news reporting, to editing, to creating social media posts and campaigns. Passionate about connecting content with the right audience across multiple platforms.

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MY WORK

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Why I'm betting on digital transformation

#AmericanOpportunity breakfasts were an extension of a series focusing on income inequality across the nation. The breakfasts were live events where CNN anchor Poppy Harlow would sit down with female leaders like Melinda Gates and Ursula Burns to talk about the challenges they faced and initiatives they spearheaded to combat unfair practices.

I was in charge of the Facebook Lives and social media promotion for these events.

The result:
Collaborated with video, design and Poppy’s team to create social promos ahead of, and during, the events
Coordinated with the video team on the livestream to ensure there were no glitches on the day of
Managed the social media promotion plan, including timing of posts on Facebook and Twitter, ahead of, and on the day of, the event
Planned and executed promotion of content produced post-event.

American Opportunity Breakfast - FB Live

American Opportunity Breakfast - FB Live

The Boss Files podcast, hosted by CNN’s Poppy Harlow, launched in 2017. Through in-depth interviews, Poppy explores the challenges and successes faced by top business leaders and entrepreneurs.

My role was to promote the podcast across social channels to drive awareness and engagement.

The result:
Collaborated with design and Poppy’s team to develop a multi-pronged strategy
Partnered with a dedicated designer to develop a series of Instagram stories with a ‘swip up’ feature to drive sign-ups
On the Insta stories, the first slide attracted an average of 10,000 impressions and helped drive an overall increase in sign-ups

Two video producers caught wind of a story off the coast of Mexico, where a thriving black market for fish bladders for China was pushing a species of tiny porpoise to the brink of extinction.

My role was to promote the content across social channels, creating an Instagram stories strategy in collaboration with the video producers and a designer to cut different social videos and images that would tell the story over 3 weekends, brainstorming hashtags and crafting the accompanying narrative.

The result:
4 Facebook posts generated 98,000 views, 191 shares, 894 reactions
3 Twitter posts generated 144 RTs and more than 18,000 views
2 Instagram posts generated 22,476 views

Instagram stories strategy was rolled out over 3 weekends to match the 3 chapters of the series
The result:
Impressions on the first slide of the first story totaled 13,000-14,000 with swipe throughs to the landing page between 400-500

CNNMoney award-winning journalists Blake Ellis and Melanie Hicken launched a months-long investigation to search for elusive French psychic Maria Duval, who was the face of a scam that lasted decades, spanned dozens of countries and bilked millions of dollars from unsuspecting victims. The 5-part series was rolled out over several weeks.

My role was to develop a multi-pronged social media content strategy, coordinating with the investigative team, design, and legal for compliance sign-off.

The result:
Created multilingual versions of social posts in coordination with CNN and CNN International translators
Communicated with the larger CNN and CNN International digital teams, heavily pitching the series during daily editorial meetings, ensuring the teams had all the assets they needed
Developed coverage notes with social assets for the CNN and CNN International social teams

After 5 weeks of the first chapter being launched, the series had:
3 million pageviews with an average engagement time of 2.1 minutes
1.3 million video views on Facebook
58,700 Facebook likes, shares and comments
894 retweets
1,860 likes on Instagram

I'm proud to be Ukrainian

I collaborated cross functionally to create the Fear & Greed Index, a product that uses 7 indicators (stock price strength, stock price momentum, stock price breadth, put and call options, junk bond demand, market volatility and safe haven demand) to measure what emotion is driving the stock market on a daily basis.

LET'S TALK

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